While remaining true to the cannon of shoegaze and dream pop, Alabama’s The Sunshine Factory happily add their own ingredients to the mix with some good old fashioned DIY punk and some mellotron-heavy elements of the paisley underground.

And, in doing so, The Sunshine Factory makes older music sound newer again, with juicy sonic assaults, fuzz thick enough to drive a truck through, and some light electronic flourishes, all underpinned with classic psychedelic instrumentation.

The Sunshine Factory’s latest release, Sugar, showcases a focused and talented band that belongs in the same conversation as existing MM faves like A Place To Bury Strangers, Black Angels and Bear In Heaven. Check out the hypnotic and pulsing Down, the album’s opening track.

Visit their MySpace page here.

Visit their Bandcamp page here, where you can download previous album Vintage Revolution on a “name your own price” offer.

Download The Sunshine Factory – Down mp3 (from Sugar)